Startups articles

Non-fungible tokens (NFTs) have blown up the digital art world in recent months, forcing us to ask what place they might have for startups and digital-focused businesses as the idea matures and becomes more commonplace.

In episode #57 of Two Minute Tuesday, Sam talks about User Personas - fictional characters created during the design process to represent a user type that might use your app or website.

In episode #55 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This final video in a series of 3 examines stage 3: retention.

In this article, Hugo takes a closer look at innovation — what it really means, and why it's potentially so important for your business.

In episode #51 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This second video in a series of 3 examines stage 2: acquisition.

In episode #47 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This first video in a series of 3 examines the first stage: awareness.

When launching a new app, it’s inevitable that cost will be a factor. So how do you keep spending down without compromising on your vision?

Looking to move from Excel spreadsheets to a system that better suits your business needs? This article will help you prepare.

In episode 42 of Two Minute Tuesday, Hugo offers tips on how best to protect your app idea in the highly unlikely event that any unscrupulous agencies try to steal it.

In episode #36 of Two Minute Tuesday, Simon explains what a Non-Disclosure Agreement (NDA) is, and whether you need one or not.