Startups articles

Knowing how to turn your venture into an investment magnet is key to getting the attention of the right type of investor while never feeling pressured to settle for a bad fit. So, how do you as a startup founder attract that perfect investor? Hugo presents 6 qualities investors will be looking for in your tech startup.

The rise of shared workspaces in cities and urban centres — there were 19,000 recorded worldwide in 2019 — shows no signs of slowing, with the global pandemic forcing businesses to recalibrate their approach to the working day.

Launching a successful startup isn't easy, so Hugo has 5 steps founders can take to set them on their way.

In episode #60 of Two Minute Tuesday, Hugo suggests 5 steps startup founders can take to enhance their chance of success.

Non-fungible tokens (NFTs) have blown up the digital art world in recent months, forcing us to ask what place they might have for startups and digital-focused businesses as the idea matures and becomes more commonplace.

In episode #57 of Two Minute Tuesday, Sam talks about User Personas - fictional characters created during the design process to represent a user type that might use your app or website.

In episode #55 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This final video in a series of 3 examines stage 3: retention.

In this article, Hugo takes a closer look at innovation — what it really means, and why it's potentially so important for your business.

In episode #51 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This second video in a series of 3 examines stage 2: acquisition.

In episode #47 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This first video in a series of 3 examines the first stage: awareness.