Startups articles

Launching a successful startup isn't easy, so Hugo has 5 steps founders can take to set them on their way.

In episode #60 of Two Minute Tuesday, Hugo suggests 5 steps startup founders can take to enhance their chance of success.

Non-fungible tokens (NFTs) have blown up the digital art world in recent months, forcing us to ask what place they might have for startups and digital-focused businesses as the idea matures and becomes more commonplace.

In episode #57 of Two Minute Tuesday, Sam talks about User Personas - fictional characters created during the design process to represent a user type that might use your app or website.

In episode #55 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This final video in a series of 3 examines stage 3: retention.

In this article, Hugo takes a closer look at innovation — what it really means, and why it's potentially so important for your business.

In episode #51 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This second video in a series of 3 examines stage 2: acquisition.

In episode #47 of Two Minute Tuesday, Hugo outlines a solid plan for marketing your new mobile app, using a three-pronged strategy of awareness, acquisition, and retention. This first video in a series of 3 examines the first stage: awareness.

When launching a new app, it’s inevitable that cost will be a factor. So how do you keep spending down without compromising on your vision?

Looking to move from Excel spreadsheets to a system that better suits your business needs? This article will help you prepare.