Hugo Walker articles

How to market your new mobile app

Published on 17 Jul 2020, By Hugo Walker.

Marketing your new mobile app is crucial in today's saturated market. Hugo explains how to do this effectively, with a 3 stage strategy of awareness, acquisition, and retention.

3 ways to prep for that New Year project

Published on 13 Dec 2019, By Hugo Walker.

Have you been sitting on your great new startup idea? Hoping to finally get your company moving in a new direction? Here’s a 3-point checklist to help you get ahead of the game and prep for that new project in 2020.

Why top football clubs are making Hackathon their latest signing

Published on 4 Oct 2019, By Hugo Walker.

Digitally progressive football clubs are realising the potential of hackathons to drive innovation and gain an advantage over the competition. In this article, Hugo looks at some of the pioneering organisations, including Manchester City, Chelsea, and Bayern Munich.