Tom Foster (Head of Commercial)


Who would be your dream client and what would you like to work on for them?

Blimey. I mean there really is no greater challenge (and therefore opportunity) than addressing the climate emergency. If we’re not all clear on this by now, then I really think we’re up shit creek without a paddle. So anything which is directly focused on climate solutions would ease my already substantial anxiety.

What’s the worst thing about the industry?

Like all developed industries, there is an underlying tendency to over-complicate the work. Design thinkers tend to be too eager to geek out on ‘tools’ and ‘methodologies’ which can sometimes make the job feel inaccessible. 

The truth is that the essence of our work is simple: to cut through the noise, find the essence of a problem, and do just enough to solve or improve it. The trick is to find what works for you to achieve this and start from there rather than try to learn best practice from scratch.

Your Hackathon dream destination would be..?

Well, now we’re talking… It’s got to be mountains or sea - bonus points for both. Off the top of my head, if the carbon impact of travel is discounted, I’ll say Tulum in Mexico. Perhaps we could rent a villa on the sea, and the rest writes itself.

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