Social Media Week Bristol 2019

3 minute read

Social Media Week (SMW) is one of the world’s foremost conferences and news platforms for media, marketing and tech industry professionals. Hosted in over 25 cities globally, with 75,000 attendees and 10,000 speakers, it’s a pretty #BigDeal.

The inaugural Bristol edition was held in 2018 — with keynotes from Buzzfeed, Facebook and Twitter — and returned this year for another week of events, talks and seminars. And double-tapping, presumably. A big shoutout to award-winning PR agency AMBITIOUS, who organise the event (and provide ample free biscuits).

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Venues

Since its arrival, SMW Bristol has struck gold with its great choices of venues. The likes of Engine Shed, Origin Workspace, and Everyman Cinema all reflect the dynamic, forward-thinking scene in our city.

 

2019 Highlights

Inclusive marketing — show your diversity values in your campaigns

Joyann Boyce, founder of The Social Detail discussed how marketers can better understand inclusive marketing, becoming a part of the movement rather than serving up inauthentic ‘token’ content. *cough* Pepsi *cough*.

 

It’s a long way to the top if you wanna stop the scroll

Gertie Goddard, Senior Digital Marketing Executive at Noisy Little Monkey offered some great tips on how to capture the attention of the social media masses and increase user engagement. ‘Sexy. Funny. Disgusting.’ Yep, sounds about right.

 

Activism in the social and digital age

This 3 hour conference featured talks from an array of impressive activists, including Bess Hepworth, Bisi Alimi, and Shannon Power. The speakers explored how activism is evolving as a result of social and digital channels. The afternoon was rounded off by a fantastic chat with Nika & Olya from legendary Russian punk band Pussy Riot.

 

“Part of our mission is to connect and showcase members and this event went beyond expectations in achieving that. We are the only city outside London to have achieved delivering Social Media Week to date and we are proud of that.”

— Chris Thurling, Chair, Bristol Media

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