Waste Accountant identity
Waste Accountant is the leading software for waste management within the construction industry. Gravitywell was commissioned to re-develop the brand and help ensure it reflects their position in the market.
As part of the process we needed to spend time with the client to understand the software and what it provides for it’s subscribers. We researched the waste management industry to help find a way to position the brand. It needed to rise above the rest, in what seemed like a tired market. It needed to communicate that Waste Accountant is a fresh, forward-thinking and intuitive application; confident in making the task at hand a whole lot easier.
We experimented with the shapes in the key letter forms of the name. This naturally led us towards an elegant solution that links the construction industry with modern software.
The solution is an understated yet confident identity. The mark represents an interlocking WA with a corkscrew-esque shape which is often found on construction tools and machinery. We combined this shape with slightly muted colours and subtle gradients to link it back into the digital world of software and applications, whilst the cutting edges and precise folds indicate purpose and efficiency.
Gravitywell are a great company to work with. They are flexible, helpful and trustworthy. We have been most impressed with how professional they are. It is due to this approach that we can now deliver our ambitious projects in a shorter time frame and at a lower cost.
Luke Bridges, WasteAccountant.com