Sable & Ox
Gravitywell was asked to create a brand and eCommerce site for a new company, selling unique artwork by talented, independent artists and craftspeople. Welcome to our creation: Sable & Ox
Through a carefully considered design process; identifying goals, target market and aspirations of the new business, we conceived a new name, logo, tagline, personality, tone of voice and a set of brand guidelines.
Gravitywell advised and consulted on business model, product strategy, marketing and social media.
Sable & Ox originates from the names of animals whose hair is traditionally used for artist's paint brushes. They are at the hard and soft ends of the brush spectrum. The logotype subtly hints at the animals themselves: horns from the ox and a soft sweeping tail from the sable marten.
We wanted the the new website to be more than just a place to buy unique artwork. The concept was for an online, virtual art gallery. Users should have the freedom to browse large images of the pieces, really understand the work, engage on an emotional level and interact with the artists themselves, sometimes even for commissions.
"Working with the Gravitywell team has been a very rewarding and enjoyable experience. Their attention to detail and professional expertise was only surpassed by their unfailing “can do” attitude".