How we helped the international market leaders Cameron Balloons refresh their brand and strengthen their position as the world's best hot-air balloon manufacturer.
Bristol-based Cameron Balloons were no longer expressing who they were online. Gravitywell worked to immerse ourselves in the business and understand their customers. We identified the key features of the brand: craftsmanship, innovation, quality and family.
Gravitywell learnt first-hand about workings of hot-air balloons and our sport.
Simon Askey, Marketing Director
We developed a new website in a completely different direction, making use of the wealth of superb photography available. We also incorporated storytelling to breathe life into case studies. The new Cameron Balloons website looks great on all devices, fits with the brand and provides users with a much clearer picture of who they are and what they do.
The site has been extremely well-received and reaffirms Cameron Balloons as the industry leaders.
Gravitywell have been an exciting (and considering the complexity of the information we wanted to convey) - a hassle-free website developer to work with.
Hannah Cameron, Managing Director
Our work together continues as we progress into new areas of development for the website, support new innovations and work on brand and marketing strategies.
Working in partnership means that we can contribute creativity and technical ability throughout the business.