Jekka's Herb Farm rebrand
Jekka's Herb Farm, based on the outskirts of Bristol, began back in 1987 when Jekka McVicar turned her hobby into a thriving business. Jekka has gone on to win multiple RHS awards for her work with herbs and has been labelled by the BBC as the Queen of Herbs. The brand has a strong core following, but as herbs are becoming more popular they were looking to rejuvenate their image to reach out to a wider audience of budding young herbalists.
After a thorough workshop and brand audit with the client we came to the conclusion that the brand needed to be clear and simple with minimal fuss, communicate Jekka's as the authority on herbs whilst inspiring people to get involved. It also needed to be adaptable to incorporate new business ideas in the future.
The process led us to drop ‘Herb Farm’ from the name. The Jekka’s brand is a lot more than a destination, so it definitely made sense in that respect. The new brand maintains confidence and authority, opens the door to progression and reaches out to new audiences beyond established herbalists.
Jekka's does everything they can to be environmentally responsible. Therefore the use of natural and recycled materials is integral to their values, without the need to shout about it.
The logo was deliberately designed to mimic a tag, echoing garden labels, allowing it to be extremely versatile.
Along with the brand relaunch Jekka's have many herbal product ideas in the pipeline to enhance their presence in the culinary world.
Gravitywell also designed a website to showcase and digitalise the depth of knowledge of the family run business, with a view to creating the most authoritative online resource for everything herbs.