Why have we been smashing up phones and fax machines?

We’re currently building up to the launch of our revolutionary SaaS startup Mezze, designed specifically for the food industry. With powerful ordering and self-serve features, users can remove the Customer Service burden and provide a better experience for their customers. We’re extremely proud of Mezze, so we came up with a smashing way to mark its release.

Already transforming the way some of the UK’s largest food suppliers do their business, Mezze renders the antiquated methods of taking orders — via phone or fax — obsolete. So, what better way to illustrate the cathartic feeling of ridding your workplace of these naff plastic gadgets than by smashing them to smithereens in super-cool slo-mo?

Our location was Southwest Sprayers, an automotive repair and custom paint workshop in Mells, Somerset. Our equipment was hired from Floating Harbour in Bristol. We opted for the Blackmagic URSA Mini Pro G2 — a camera capable of capturing super slow-mo (300 frames p/s), and for lighting, we used a pair of Fiilex Q500’s and a couple of Light Storm LS 1s. Our fantastic actor was Angus Brown courtesy of Gingersnap, who relentlessly wielded a 10lb sledgehammer at the array of eBay-sourced office equipment.

The final video is currently in the edit room and will be released soon. We can’t wait for you to see it. In the meantime, here are some stills from the shoot.

Warning: some fax machines were harmed in the making of this video.