Online Terms Jargon Buster
An outline of online Jargon that you may here but don't really unserstand. Gravitywell; a website design and build company based in Bristol try to be as down to earth and straight forward as possible when explaining the work we do, so here is a little jargon buster that might be of use to get started.
Yeah ok, this may seem simple to some of you but there are lots of people out there just getting to grips with online so this is a helping hand.
SEO: Stands for search engine optimisation which is the art of making your website or webpages attractive to the search engines.
Onsite SEO: Onsite SEO is the art of optimising your webpage for the keywords chosen based on keyword research
Keyword research: The work of determining which words are appropriate for targeting
SERP: Stands for Search engine results page – these are the pages that are returned by the search engines when you make a search
Offsite SEO: Offsite SEO is largely to do with linkbuilding – A link to your site from another, this acts like a vote of trust in the eyes of the search engines, and the more well regarding that website is, the more trust search engines have in that vote and the more votes the better for your site.
Pagerank: Page rank is the Algorithm used by Google to work out the importance of a website
Algorithm: The procedure a search engine goes through to determine where a page should rank in the search results.
Google: This might sound a bit strange to add as we all know what google is, but when we refer to google we are actually referring search engines as a whole, a bit like when you say hoover or selotape for example.
Analytics: A collection of data containing information about the way the website is used, such as hits or total time spent on the website.
PPC: Pay Per Click – If you use paid advertiser will pay each time an advert or banner is clicked on which takes someone back to their website.
CPC: Cost Per Click – Each time a banner or advertisement is clicked on, cost per click is the amount the advertiser will be charged
Long tail keywords: A phrase made up of keywords as opposed to search one or two keywords. i.e ‘Car hire companies in Leeds’ instead of ‘Car hire’
Hits: A request for something on a web page to load, i.e an image or a link
Pageview: Quite simply, the amount of times a page has been loaded.
Social Media Jargon
Social media: is a terms for the tools and platforms people use to publish, converse and share content online.
Blogs: Web site on which an individual or group of users record opinions, information, news etc. on a regular basis.
Chat: is interaction on a web site.
Online communities: are groups of people communicating through the Internet about a particular topic or subject matter.
Feeds: are the means by which you can read, view or listen to items from blogs and other feed enabled sites without visiting the site.
Forums: are discussion areas on websites, where people can post messages or comment on existing messages.
Groups: are collections of individuals with some sense of unity through their activities or interests online.
Instant messaging (IM): is chat with one other person..
Profiles: are the information that you provide about yourself or business when signing up for a social networking site.
RSS: is short for Really Simple Syndication. This allows you to subscribe to content on blogs and other social media and have it delivered to you through a feed.
Sharing: is offering other people the use of your text, images, video, bookmarks or other content.
Tags: are keywords attached to a blog post, bookmark, photo or other item of content so you and others can find them easily through searches.
Wiki: is a web page – or set of pages – that can be edited collaboratively. The best known example is wikipedia.
I hope that you found this useful, if you have further questions or need some help understanding how online could be of benefit to you and your business then I would love to here from you either by email firstname.lastname@example.org or on 0845 308 8 309.
Until next time.....