Is PPC worth your while - Tips and tricks.
PPC or Pay-Per-Click advertising can be a very effective way of generating traffic to your website or products. However, in order to be successful with PPC advertising there are many guidelines you must follow so that you don’t lose all of your money. I could literally fill up 10 pages with PPC tips and tricks that would really benefit you but the most important ones can be found below.
Correct Keyword Bidding
When using PPC you have to set a bid for each keyword. This bid represents the general amount you are willing to pay for each click when someone searches the corresponding keyword. The higher the bid you have the more times your advert will be displayed resulting in a higher probability of getting more clicks. However, if you bid for the 1st position you could be paying several pounds for some keywords. This is why when starting PPC you should keep your bids low or even at the minimum bid which is the lowest amount you can bid. After you have your advert running for a few days you can analyse your data and change the bids based on their results and which keywords are converting and which are not. If you bid too low you won’t get any traffic and no one will see your advert but if you bid too high then you will lose £100′s very quickly. It is very important to be extremely careful about what you bid for a keyword. Many beginning PPCers will bid for the 1st position so they get a lot of traffic to their website but what they don’t realise is that they will lose all of their money before anyone has a chance to even purchase their product and will probably generate additional traffic that just isn't relevant.
After you set your keyword bids there is a way to pay even less then your bids, and to do so you need to be relevant. Being relevant means that your advert is directly related to your landing page and the product you are promoting. You want to have the keywords you are bidding on in your advert as well as throughout your landing page. If you are promoting a fitness product then your advert should have your keyword in it; your landing page should be about fitness and how to keep fit; and the product should be a way to lose weight. The more relevant you are the search engines will value you more and therefore allow you to pay less for your keywords. This is a great way to save money on PPC as well as get high rankings for lower prices then other advert. If you are using Google or Yahoo they will give you a “quality score” which is mainly determined by your relevancy and the higher your quality score the less you pay and the higher ranked your advert will be.
Attention Grabbing Adverts
When you create your advert you want it to be very attractive and you want people to look at yours rather then your competitors. You want unique headlines that draw your potential customers in. Remember, you are competing with many other adverts and if your advert is the same old generic text as every other advert then people won’t click on your advert compared to if you made it stand out. Be unique and creative with your advert and you will have much more traffic coming to your website.
Is it Really Worth It?
Now you have been exposed to some fundamental PPC tips and tricks that will help you out. However, PPC is much harder then people make it out to be. Some people even wonder if PPC is even worth it and to be honest it is but now there is a way to use PPC but not have to learn anything.
If you truly want to learn all of the above information as well as much more then be my guest. It’s an extremely hard task and can take you years to master. I have failed many times with PPC in the early days and these PPC tips and tricks are only the basics that I have picked up along the way.
Rather than wasting money learning from your mistakes why not learn from mine?
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Until next time…….