Fake Meetings and Photographs
On looking for images to use for a press release, we realised just how long it had been since we had updated our image bank.
Originally we wondered why that was, but it was only on attempting to update the image bank that we realised why it had been put off for so long. The reasons being as follows.
We began with starting on some nice desk shots. Nothing wrong with that you say? No people to direct, straightforward, easy peasy.
Trying to make a fake desk look cool is not without it's difficulties. Amongst other things, being at the end of Colston Yard the right light only occurs at very limited times and desk dressing to look natural and realistic, whilst still photogenic, is a skill in itself (countless coffee mugs and general clutter don't really make for Pinterest chic). In addition, we found there is a very fine line between including a couple of plants to mix up the shot and then making it look like we're doing promo shots for the Eden Project.
The 'fake meeting' plan was also better in theory that it was in practise.
We'd wondered what would be the best way to take photos of our team without worrying about catching people off guard and showing off our super-secret projects. So we decided to stage a meeting. Lured by coffee and biscuits but highly skeptical the Gravitywell team agreed and settled around the grown up board room table. This is where our professionalism met its end. We all forgot 'how to business' and spent a hilarious half hour stifling the urge to laugh, pointing aimlessly at technology with ridiculous grins and generally failing to be productive.
But in between incessant giggling and drawing suspect wireframe shapes on the whiteboard, the outcome couldn't have been better. We managed to come out of it with a number of great new photos all thanks to Matt's mad photography skills, paitence and direction (even if there were a few outtakes!)
Although we must add, we won't be rushing to do it again in a hurry.