Is Blogging good for your business?
No doubt you hear all the time that blogging is great for business. Well, practically speaking it is. Companies more than likely shy away from it because of the time it requires to formulate a well-meaning blog. Blogging has just about as much power as all other social media does to attract people – the difference is you don’t necessarily have to log on frequently to cast your messages and opinions.
Blogging tells your potential clients a few things about you and your company, this could be anything from news in your sector and how it could effect your business, your thoughts on a particular product or service through to company social events. Blogging really puts the client within the confines of your business and gets them to see what it is like from the inside. It gets the client involved with you. With a blog you essentially have free reign to write about anything and everything and in the end, the goal is to help win clients over.
Blogging is an important aspect of viral marketing, and where it tends to work best is its ability to give a real personality to a company and this personality is defined by you, the blogger. Without a blog, there is potential for none or limited information about your company itself, besides factual news articles and press releases on the website. This helps demonstrate why social media is so widely popular. Potential clients have the ability to find out, by means of frequent blog posts everything you want them to know about your company in a social, conversational manner.
Summed up, a blog, or web log, is a diary of your business and its activities of all types. When you strike a tone that is personable, you develop followers. Although there are no ‘rules’ when blogging, there are things to consider:
1) Be Relevant Yet Fun – Blog writing does not have to be, and should not be stuffy writing. Have fun with it. Grammatical construction is important but it’s okay to not emphasize it. Tone can and should be more relaxed. Information can be freely dispersed. You have the writing world at your finger tips. In today’s business you want to be relational with your customers.
2) Be Relevant Yet Credible – Establishing your credibility will take more than one or two blog posts here and there. What’s important is that your blogging is backed up by your ability to deliver. The more relevant, useful blogging you do the more you will gain in notoriety for your business.
3) Relevant and SEO-Friendly – Blogging plays an important role in search because it leaves room for companies to apply SEO concepts to their blogs. The more blogs that take place with relevant keywords and phrases the more SEO friendly your site becomes.
4) Relevant and Good Communication – Communication is the key to any successful business venture. It is often said that bad communication will shut down a business in less than a year. While it is just a saying it shouldn’t surprise you that it has the potential to be the case. Communicate to your customers and you will see major results.
Blogging can and should be fun and exciting and it is easily implemented into your website. As far as Internet marketing is concerned, you can do a lot with blogging and by its very nature is already SEO appropriate and friendly, and tweaks and techniques will help boost this, that said the blogging software you use also makes a difference. Add pictures, videos, be short, be long, tease, what ever you like. A blog, especially if customised, can work wonders for your business…it’s just a matter of you deciding how to implement it.
Lots of companies do blog as force of habit, but don’t necessarily have the right approach to it. Never underestimate blogging as an Internet marketing tool. If you utilise other sources of Internet marketing that work for you then with a blog you’ll be in really good shape moving forward. A blog can be, in many cases free or relatively cheap so the return on investment is quickly regained.
This is just a few tips to help get you going, if you need any additional help the please don’t hesitate to call us on 0845 308 8 309. We can work with you and construct a personal blogging guide and policy to get you and your team on track with promoting your business in one of the most cost effective marketing tools out there.
We hope you found this useful. Until next time......