The world’s largest hot-air balloon manufacturer and well-loved brand Cameron Balloons needed a design more in phase with its renewed brand and values. Gravitywell spent weeks of research, sketching, content rewriting and designing a custom solution to reach more of their audience. The result is an image driven website, responsive on all platforms, communicating the performance, quality and craft of CBL.
After defining and creating the brand, Gravitywell has released a Magento ecommerce platform, allowing users to find and buy great piece of art produced by selected artists. A varied range of functionalities has been developed: cart & payment system, commissions, artists personal pages, user reviews, product customisation.
Revolutionary and responsive online magazine for Marylebone. Gravitywell took the concept of "browsing" a magazine and applied it to a website - eliminating all the usual navigational clichés. Content flows forever and users make their own paths through the website.